Use this manual to achieve your fundraising goal!
HOW CAN PEOPLE DONATE
- Direct people to your fundraising page
- Collect checks made payable to: North Florida Council, BSA
- Collect credit card donations using the form below
- Collect cash and convert to a money order
Fundraising for the North Florida Council, Boy Scouts of America will help support the mission of the organization. The fundraising minimum for each Over the Edge “Edger” is $1,000, but that does not mean that you have to stop there! Over the Edge is about creating as much funds and awareness for as possible. We will captivate the attention of our area by climbing in downtown Jacksonville, now let’s stun them with the amount of money we can raise for a good cause!
Get started now
The biggest thing to remember with fundraising is that the sooner you get started, the sooner you will see donations come in!
Follow these easy steps to ensure you meet and exceed your goal:
- Sign up
- Pay the $25 registration fee.
- Spread the word
- Send out reminders
- Throw a fundraiser; it’s really an excuse to have a party!
Create your individual fundraising link
When you register to be an Edger, you are prompted to fill out an online form. Once you’ve submitted the online registration form, pay the $25 registration fee – staff will create your very own fundraising page. We will email you the link when it’s up!
To access your webpage, visit: www.overtheedge-nfc.org
- Personalize your web page. Make sure to submit a picture with your payment. Write a short paragraph on what you’re doing, include information about the Boy Scouts. Be sure to mention if you are rappelling in honor of someone.
- Be sure to note that donations are 100% tax deductible
- Put up a fundraising goal. The minimum is $1000 but there is nothing stopping you from raising more money. Set your own goal and encourage people to help you reach it! You only need to raise $1000 but Participants that exceed the fundraising minimum will be rewarded with incentives along the way!
- Add an incentive for people to donate. Make donating a contest for your friends and family.
- For example: Let people know that for every $25 they donate, they will be entered into a drawing for a great prize. Be creative, offer to bake cookies, raffle off tickets to a game you can’t attend, give away a bottle of wine you’ve been holding onto…
- Link your fundraising page to your social networking sites. Your website has some really great tools to connect your page to everything you do!
Spreading the word
- Once your website is set up, you are going to want to share that link with everyone you know! The fastest and easiest way to start is to send out an email to everyone in your address book. You may also consider sending snail mail letters to your holiday card list.
- Emails or Letter?
- Email is the fastest way to get your online fundraising website information out to all your family and friends. It is also a great tool for sending event updates and reminder emails. Letters take a bit more time but can be really effective at letting people know how serious you are about reaching your goal. Ideally, use both!
- Some people you know will respond better to a letter, knowing you took the time to write and mail one. Others may prefer the ease of simply clicking on a link in an email to donate on line. Many people will need more than one request to donate, so it’s okay to send your invitation to donate via both email and letter.
- Write a Good Email or Letter
- To make sure that your friends and family know what a great cause you’re supporting, follow these simple steps to write a great email or letter!
- Let people know what you’re doing…that your planning on going Over the Edge to support the mission of the Boy Scouts in North Florida.
- Be sure to include information about the Boy Scouts & how the money helps grow and support Scouting in our communities
- Include your reason for supporting the Boy Scouts & if you are rappelling in honor of anyone
- “The Ask” or request for a donation is really important. Make sure you specifically ASK for help reaching your goal by ASKING for a donation.
- Let people know how to donate (either through your webpage or include a self-addressed envelope & donation reply card if you’re mailing letters)
- Tell them donations are 100% tax deductible
- Include a personal fundraising deadline so people don’t put off donating (remember, funds need to be raised by November 10th)
Closing & Thank You
Have fun with incentives, levels and challenges
Add Donor Incentives!
- Think about creating a donor incentive
- Example: If you reach your goal by a certain date you will rappel in a costume
- Your Top Donor gets to pick your costume
- For every donation of $100 or more you will add their name to your event day shirt
- The possibilities are endless. Remember, be creative and have fun!
Add Your Own Sponsor Levels
- Floor sponsors and donations
- Divide the number of feet into your minimum amount raised
- Example: $1000/210-foot building – that’s $5 a foot
- Corporate donations
- Don’t forget you can even ask area businesses to support you
- Office campaigns & fundraisers
- You can put together some mini-fundraisers to benefit your cause
- Bake sale – sell cookies at your desk.
- BBQ fundraiser (charge for lunch or ask for donations)
- Baskets – keep a donation plate on your desk or in a common area
Create a challenge
- Have a peer in another department go Over the Edge with you and see who can raise the most money, or whoever raises the most has to go Over the Edge. For execs, challenge other departments or challenge an exec from another company!
Don’t forget to ask about company matches
- Ask all your donors if their company matches charitable donations. If they do, ask them to submit for their donation to be matched
- See if your own company will match your donations or the total funds you raise. If they only match employee giving, get as many of your co-workers to give as much as possible and don’t forget to apply to get your registration fee matched!
Social media is a great way to self-promote! Connect with people who you would normally not be in regular contact with and let them know you are fundraising. You can link your fundraising website to Facebook, twitter and more.
- Use your FB status update with your fundraising link
- Tweet your web link to let people know what you are doing.
- Start a fan page on FB and invite all of your “friends” to be a fan.
- Be sure to include your fundraising link on your fan page and send out periodic updates.
- You can also start a blog that chronicles your journey to the top of the tower!